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But as prices for rival premium smartphones come down, consumers may start to consider the difference in monthly payments too. A Galaxy Note 5 would cost more than $29 a month for 24 months, while a Galaxy S6 Edge Plus costs $32.49. In comparison, the Moto X Style costs $16.67 a month. It's not a huge disparity, but it's significant enough that it might give a consumer pause to reconsider the options. Companies such as Motorola, ZTE, Huawei and Alcatel OneTouch are also starting to make their push directly to consumers. They've all set up their own websites and also partnered with retailers such as Best Buy and Amazon to get around the carriers to bring consumers their unlocked phones, named so because the devices aren't tied to a single carrier.

"This is reflective of people being more choosy with their device," said Jeff Miller, head of sales for Motorola, If Samsung wants to compete, it should attack that mid-tier segment with more decent phones at lower prices, Wang said, One advantage Samsung has is its existing relationship with carriers, Indeed, most people still buy their phones from a carrier when they sign up for their wireless plans, Wang believes basquiat faces montage iphone case that trend will keep Samsung safe from any sudden drop-off in demand for its phones..

But companies are making big bets on the direct-to-consumer model, suggesting change is brewing. "It's an element in the market that has incredible potential to grow," Miller said. "I'm not concerned that it has the potential to scale over time.""The age of good-enough smartphones is coming," Wang added. Samsung still needs to decide if it belongs in that new age. CNET's Shara Tibken contributed to this report. With so many premium smartphones coming in at an affordable price, can Samsung continue to justify its higher prices?.

When it comes to premium smartphones, a brave new world is coming -- and it's unclear where Samsung Electronics fits in it, The change is coming slowly, but surely, You're starting to see it with the emergence of smartphones like Motorola's Moto X Style , ZTE's Axon Pro or basquiat faces montage iphone case the Xiaomi Mi Note -- so-called flagship products with one shared key trait: a price tag that is far more reasonable than your standard high-end fare, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..

JK Shin, Samsung co-CEO and the head of the company's mobile business, told CNET on Thursday that the next Gear VR will hit the market "soon" but said the precise launch date is "a surprise." Samsung has tended to introduce new versions of its Gear VR headset when it launches new flagship phones, but it didn't say anything about virtual reality during Thursday's Galaxy Note 5 and Galaxy S6 Edge+ launch in New York. Samsung, facing a slowing mobile market, has looked for ways to revitalize phone and tablet sales, as well as enter tangential markets. Gaming is one of those. Samsung in 2013 offered a Bluetooth controller, called the GamePad, that turned any Android phone into a portable gaming device. But it dived into virtual reality -- the new hot sector in tech -- with its first Gear VR headset a year ago.