Better yet -- for Apple anyway -- it costs you $750 to buy the 64GB iPhone 6, which conservatively costs Apple about $20 more to make than the 16GB version. From a margins standpoint, the 64GB and 128GB iPhones are by far more profitable, so Apple doesn't really want you to buy a 16GB iPhone. And the numbers show that Apple's plan to push consumers to the more expensive models is working. The average selling price for an iPhone in the final quarter of 2014 (when the iPhone 6 and 6 Plus first debuted in bulk) was $687. By comparison, the average selling price of an Android phone during the same period was less than half -- just $254. That's the primary reason Apple is the most valuable company in the world even as Android phone manufacturers struggle to make a profit.
With numbers like god is greater than the highs and lows iphone case that, I get it, This whole 16GB thing is working for Apple in a big way, The company is printing money, and many consumers are all too happy to pay the extra $100 or $200 to step up to the more capacious models, It's even easier now that the carriers in the US are largely transitioning to a post-contract world, and letting you spread payments across a 24-month period, In that scenario, the jump from a 16GB iPhone to a 64GB model costs you just $4 more, Skip a latte or two each month, and the upgrade "pays for itself."So, it could be argued that there's "no good reason" to buy the entry-level 16GB iPhone..
And yet people do. They just can't resist buying the cheapest of anything, even if it isn't in their best interest. In some cases, it may be businesses that are purchasing several units for their employees and want to save money while limiting what their employees can do with the phone (it's for business not personal use, so you shouldn't be playing games or shooting videos of your kids). And, to be sure, the low-capacity phones are important in developing nations, where products are even more price-sensitive. Consider the iPhone 5C , currently Apple's entry-level $450 phone (it's supposedly going away soon, with the 5S replacing it as the entry-level model). The 2013 product got the requisite $100 price drop when the newer iPhone 6 line was released last September, but -- for the newly more affordable 2014 model that's still being sold -- Apple chopped the internal storage from 16GB to an even paltrier 8GB. That's barely enough to fit the operating system, at least pre-iOS 9.
There's also the argument that local storage is less important now that everything is online, That's where Apple Senior Vice President god is greater than the highs and lows iphone case Phil Schiller is coming from when, defending the existence of 16GB iOS devices on The Talk Show, a podcast hosted by noted Apple pundit John Gruber, He says that the hope is that cloud services like iCloud and Apple Music will enable the most price-conscious customer to "live in an environment where they don't need gobs of local storage.." (Go to 52:00 mark of the video to see Schiller's full response to Gruber's 16GB iPhone question)..
I'd be fine with that if Apple Music and iCloud storage beyond 5GB were free. But they aren't. So the equation gets even more cynical. You're selling a cure for a disease you created yourself. And that's just not right. But that probably won't stop Apple from giving us new 16GB iPhones on September 9. Editors' note: This article was originally published on July 12, 2015 under the headline, "Apple, please kill the 16GB iPhone." It has been updated to reflect the current news and rumors surrounding the release of the next iPhones.
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