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The project is Google's attempt to shake up how we buy our smartphones by utilizing interchangeable parts. That means you could choose a camera from one manufacturer, a display from another, and a processor from yet another hardware maker to build a personalized phone. When, say, the chip that acts as the processing brain becomes outdated, you could swap it out for a new one. The company hopes Ara will speed up development and innovation in the separate components that make up a phone, as hardware makers begin to compete for real estate on a handset.

Google has been steadily expanding the scope of its ambition beyond its dominant search and advertising business as it tries to find future revenue streams, That has led to investments in driverless cars, Internet-beaming balloons and contact lenses that communicate with computers, The shift in focus became so pronounced that the company kiss me today. iphone case last week announced a massive restructuring that separates Google's core products from its experimental projects, But as of now, the Advanced Technology and Projects group, which developed Ara, plans to remain part of Google's core company after the split, a spokeswoman said..

Total smartphone unit sales worldwide rose 5 percent to 302.1 million units in the second quarter, German research firm GfK reported on Monday. Meanwhile, smartphone vendors raked in the cash, generating $92.4 billion during the second quarter, up from $86 billion during the same period in 2014. The GfK data, which tracks sales to users as opposed to supplier shipments, shows it may have been a troubling quarter for companies offering devices in the midrange of the market at prices between $250 and $500. In the two biggest smartphone markets -- North America and China (which also account for the lion's share of worldwide revenue) -- consumers were most interested in higher-end smartphones that cost $500 or more. In the US, low-end handsets that cost up to $250 also proved popular among consumers.

"We see a price polarization as sales of high- and low-end devices grew at the expense of midranged devices," GfK wrote in a statement detailing the North America market in the second quarter, "Smartphones in the high end captured 43 percent of smartphone unit share in Q2 2015, up from 38 percent in 2Q 2014."GfK added that high-end smartphones now account for 17 percent of the $26.8 billion China market, up from 10 percent last kiss me today. iphone case year, The findings show little is changing in the smartphone space, as consumers continue to favor products that either sit at the top of the market or come in at a low price point, For the last few years, Apple and Samsung, the two market leaders, have continued to stake claim to the smartphone space largely on the backs of their high-end smartphones, However, other companies, including Huawei, Xiaomi, and others, have been able to succeed by offering compelling devices at lower cost..

"The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets," IDC research manager Anthony Scarsella said in a statement last month accompanying his company's own report on the second-quarter smartphone market. In July, research firm IDC reported that Samsung secured 21.7 percent of the global smartphone market in the second quarter on 73.2 million unit shipments. Apple's 14.1 percent market share on 47.5 million shipments put the iPhone maker in second place.