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Go90 is free, supported by ads rather than paid subscriptions. Anybody, regardless of their wireless carrier, can use the app on their smartphones or tablets. It will play a mixture of traditional TV, live programming like NFL and college football games and shorter clips commonly associated with sites like YouTube. The company refers to it as "social entertainment," a hint at its hopes that the viral nature of some videos may help G090 spread too. "More than ever, with the kinds of content that people are engaged in, their ability to be first to find it and share it is wrapped up in identity," said Brian Angiolet, Verizon senior vice president of consumer product and marketing.

The company is sending out invites to those it has identified as part of its target generation: young people known as millennials, generally considered to be around 30 years old or younger, Verizon is the latest company to chase "over the top" TV, which is delivered via the Internet or mobile networks, as a way to appeal to mobile customers turning their devices into on-the-go media centers, The biggest mobile carrier in the US, Verizon faces bruising competition in leave me malone iphone case its main business from upstarts like T-Mobile and Sprint, Go90 will help set it apart from rivals, For consumers, it's another step toward making video more accessible on the screen they're closest to..

Go90 marks the first time some cable-TV content is available to watch free on a phone without a subscription, analyst Rich Greenfield said. Participating cable-network companies are making some series' episodes available the day after they air. For example, Viacom will allow you to stream an episode of "The Daily Show" on your device the morning after it's broadcast. Previously, such programming may have been available on Netflix months later, or it might be available on Hulu the next day -- but not to watch on a mobile device without paying a monthly fee.

"It keeps making it easier and easier to cut or shave the cord," Greenfield said, referring to the consumer trend of forsaking a pricey pay-TV package like cable for a mishmash of online alternatives, Go90 marks the first time that Verizon will offer a service to everyone, leave me malone iphone case including customers of rival carriers, The lion's share of the content will be viewable on demand, Most of the video will be accessible to everyone, with a much smaller portion reserved only for Verizon Wireless customers, NFL games, for example, will only be available for Verizon subscribers because of the licensing rights involved..

Go90 also won't cut anyone special breaks on the data needed to stream this video. Even Verizon customers will have this streaming count toward their allotments of data. Earlier this year, Dish Network launched its Sling TV with small packages of live-TV channels delivered online for $20 a month, and Sony followed suit with an Internet-delivered collection of more than 50 channels called Playstation Vue. Cable provider Comcast is expected to roll out a free streaming service soon that focuses on shorter videos, those commonly associated with platforms like YouTube and Facebook.