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But things changed dramatically in the wake of the Apple Watch. Samsung's smartwatch market share fell from a whopping 74 percent in the second quarter of 2014 to 7.5 percent in the same period this year, according to Strategy Analytics. Apple, meanwhile, nabbed 76 percent of the market in the first quarter its smartwatch was available. Samsung's Gear S, which featured a 3G wireless connection and hit the market in November, couldn't compete with Apple's much-hyped device. Even Apple has had some problems, though, and that's where Samsung has opportunities. The Apple Watch is far and away the best-selling smartwatch, but it hasn't yet hit mainstream status. Most people buying the device are still early adopters who will purchase anything Apple makes. The real opportunity for Apple, Samsung and others in the market is when mass consumers decide they can't live without smartwatches. So far, no device vendor -- including Apple -- has found the winning combination.

"The Apple Watch has been far more successful than anyone else's watches, but it hasn't been a runaway hit," Current otterbox defender series iphone 8 / 7 plus case - black Analysis analyst Avi Greengart said, "That gives Samsung some breathing room."Samsung has had a year to learn from its early wearables efforts and perfect its smartwatches, It also has the benefit of knowing what does and doesn't work with the Apple Watch, though Justin Denison, vice president of product strategy and marketing at Samsung Electronics America, refuted the belief that Samsung waited for the Apple Watch before figuring out its next move..

"I don't think you'll ever see Samsung just wait and see," he said in an interview in August after Samsung's Unpacked event for its Galaxy Note 5 phone. Samsung still has significant hurdles to overcome with its smartwatch, including offering enough apps to make its device attractive and deciding whether it's willing to make the Gear S2 work with non-Samsung phones, something it has shunned in the past. Samsung also has to ensure the entire experience with the smartwatch is seamless, and that it has a sleek design that people want to wear.

One of the biggest advantages the Apple Watch has over Samsung's Gear devices is the number of apps available, People can do everything from open their garage doors to pay for items with the Apple Pay mobile-payments system, Samsung has sponsored contests and assisted developers with Tizen apps, but interest has remained low compared with iOS, Most app developers go with Apple's iOS and Google's Android software, with Microsoft's Windows software for phones and Tizen often otterbox defender series iphone 8 / 7 plus case - black afterthoughts, In general, software is an area where Samsung has long struggled, Many of its homegrown apps have been dubbed "bloatware," a derogatory term for unwanted software, and it has tended to kill off its own attempts like its Media Hub..

"If they really want to jump-start it, they've got to create apps in good volumes," Creative Strategies analyst Tim Bajarin said. Making the Gear S2 work with a broad array of Android devices -- or even the iPhone -- could help Samsung attract more buyers and therefore draw in more developers. While iOS users are often loyal to Apple's family of products, the same isn't true with Android. Users may have a tablet from Samsung but a smartphone from LG. Samsung could theoretically tap into a much larger market by going after all Android phone customers.