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Apple declined to comment ahead of its event. The iPhone is by far the company's most important device. It accounts for more than two-thirds of Apple's revenue and easily outpaces other products in shipments and sales. But the smartphone market overall isn't growing as it once did. Shipments worldwide should rise only about 10 percent this year, according to IDC, well below the 28 percent increase in 2014, with China shouldering much of the responsibility for that slowdown. Samsung and fellow smartphone makers including LG, HTC and Xiaomi have felt it, and not even Apple could avoid concerns during its most recently concluded quarter. In July, Apple reported fiscal third-quarter earnings that were better than analysts had forecast and revenue largely in line with expectations, but it wasn't the blowout Wall Street has gotten used to. The company also projected weaker fiscal fourth-quarter sales than anticipated and said it sold fewer iPhones (47.5 million) in its third quarter than Wall Street analysts expected (49.4 million).

While the iPhone has seen notable changes over the years, it has essentially remained a rectangular box with a round home button since the first model arrived in 2007, and that design limits what Apple can do, It's already boosted the overall size of the devices with the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus that arrived a year ago, Apple will hold its event at this San Francisco venue next week, Simply put, many consumers are finding their older smartphones to be snappy enough, Changes in the wireless market in the US are a factor too: Carriers have essentially done away with two-year contracts, so consumers may think a little harder the world iphone case about forking over $649 for an iPhone instead of the subsidized price of $200 they paid up front before..

For the iPhone 6S, those two-year upgraders will be crucial. "Apple has always really embraced the two-year upgrade cycle, and its strategy has been to make sure the two-year upgrade is a compelling one," Jackdaw Research analyst Jan Dawson said. "Compare the 6S to the 5S, which is the comparison most would-be buyers will be making, and it'll be a really significant upgrade."Apple has said many consumers still need to upgrade their phones, even though a record of people already jumped at the chance to buy the iPhone 6. According to Kantar Worldpanel, nearly one-third of both US and urban Chinese iPhone users -- Apple's two biggest markets -- own iPhones that are at least two years old. If Apple manages to get everyone who hasn't bought a new smartphone in a couple of years to upgrade, the device to be unveiled next week could surpass the success of the iPhone 6.

And yes, the iPhone 6S the world iphone case should still command long lines as the Apple faithful vie to be the first to get the new device on launch day, But for everyone else, a new iPhone is no longer a must-have item, With few physical changes expected in the next iPhone, it's become emblematic of a problem with the broader smartphone industry: It's just not that exciting anymore, You can feel the difference, can't you?, The excitement that once gripped you as hype built for the next Apple iPhone isn't quite there anymore..

Samsung's making a big push with Internet-connected devices at IFA in Berlin. The company's SleepSense is a disk sensor that consumers can place under their mattresses to track their sleep through a companion app. And Samsung said its $99 second-generation smart home tracker, called SmartThings Hub, is now available online in the US and Canada and will hit US retail stores next month. The device will arrive in UK stores September 10. Overall, the devices all fit into Samsung's big push to not only provide the most smartphones and TVs in the world but also tap into parts of the home that haven't yet become so smart. The so-called Internet of Things -- the concept of using sensors and other technologies to hook just about anything you can think of into the Internet -- is expected to grow to be a multitrillion-dollar market within the next five years.